The Justice Department is continuing its crusade against corporate monopolies, this time against Visa.
The How, according to the DOJ, is that for over a decade "Visa has entered into de facto exclusive agreements with merchants and banks, encouraging them to route the bulk of their transactions through Visa’s payment network," writes the New York Times. "The company has maintained a monopoly in large part by imposing or threatening to impose higher fees on merchants that also use other payment networks to process debit transactions."
The suite mirrors a string of antitrust cases brought by the Justice Department over recent years, though most have focused on the tech industry.
“Anticompetitive conduct by corporations like Visa leaves the American people and our entire economy worse off,” Benjamin C. Mizer, a principal deputy associate Attorney General, noted in the agency's statement.
"You can mandate competition…But if what's happening behind the point-of-sale is inhibiting that, then you don't actually have competition," Stephanie Martz, general counsel for the National Retail Federation, told NPR. "There's no question that it affects consumers as well. …You're paying for these cards in the form of higher prices."
NPR adds that Mastercard was targeted for its own anticompetitive behavior in the debit card market, but settled with the Federal Trade Commission last year.
For it's part, Visa has vehemently denied the DOJ's allegations, stating:
“Anyone who has bought something online, or checked out at a store, knows there is an ever-expanding universe of companies offering new ways to pay for goods and services. …We are proud of the payments network we have built, the innovation we advance, and the economic opportunity we enable."
Yet, the DOJ has accused Visa of limiting or partnering with the companies in that "ever-expanding universe". Vias has agreements with Apple, Paypal, and Square, and a Visa executive has been quoted in the DOJ suit claiming “we’ve got Square on a short leash and our deal structure was meant to protect against disintermediation,” CNBC reports.
Plaid Deal
In November 2020, the DOJ sued Visa to block the $5.3 billion acquisition of Plaid—a fintech company developing a payment platform to rival the credit card giant.
In its complaint, the DOJ quoted the CEO of Visa justifying the acquisition to the board of directors as “strategic, not financial”, adding that Plaid “on their own or owned by a competitor [was] going to create some threat” with a “potential downside risk of $300-500M in our US debit business” by 2024. The CEO added that, should that occur, "Visa may be forced to accept lower margins or not have a competitive offering.”
Verdict
The DOJ is certainly running on momentum with its antitrust cases, and is hoping to score another win after the ruling against Google. Yet, win or lose, the department is clearly setting itself up to be bogged down in appeals and dragged out litigation with these massive corporations for years to come. Hopefully, the DOJ’s crusade against large corporations will effect change just by showing strength.
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