You’ve put in the years, built your expertise, and delivered results that matter. But does your profile reflect that? Too often, talented professionals go unnoticed—not because they lack skills, but because their profiles don’t fully capture their impact.

Maybe potential clients skim past, unsure of what sets you apart. Perhaps they hesitate to reach out because they don’t immediately see proof of your experience. Or maybe your profile simply isn’t telling your story the way it should.

That changes today!

A strong reputation shouldn’t be hidden in a sea of text. That’s why we’ve introduced updates that ensure your expertise stands out instantly. With these new profile updates, your work speaks for itself. Your expertise is clearer, your achievements are more visible, and the right clients can recognize your value at a glance. From a bold cover photo that makes a powerful first impression to engagement highlights that showcase real results, these updates are designed to ensure your profile does the work for you.

Here’s how these enhancements help you attract the right opportunities and build stronger client relationships.

1. Make a Lasting First Impression with a Cover Photo

Clients decide within seconds whether to explore a profile further. A strong introduction can mean the difference between getting overlooked and sparking interest.

Now, your cover photo, at the top of your profile, gives you a visual space to shape how clients see you before they read a word. A sleek corporate skyline, a polished abstract design, or a professional workspace immediately signals credibility and confidence.

Paired with your custom title, this feature strengthens your positioning. Instead of a generic job title, use a phrase that clearly defines your niche and makes you memorable:

• “M&A Lawyer | Cross-Border Transactions”
• “Corporate Compliance & Risk Management”

These small but powerful changes set the tone for the rest of your profile, ensuring that clients see the right image of you from the start.

2. Tell a Story That Builds Trust with a More Powerful Bio

Clients don’t just hire professionals based on skills—they hire people they trust. A strong bio bridges the gap between what you know and why clients should want to work with you.

Now, your bio section gives you more space than ever before, freeing you from the limits of a few cramped lines. This is your chance to share your journey, highlight your most significant achievements, and showcase how you solve complex challenges. Instead of a dry list of past roles, your bio should engage, inform, and inspire trust.

Make it personal, make it clear:

• Share the key moments in your career that shaped your expertise.
• Structure your bio for clarity, using short paragraphs for easy reading.
• Speak directly to your ideal clients, showing them why you’re the right choice.

Karachi Achilihu, a transactional attorney featured in Lawtrades' Talent Spotlight, emphasizes that a fully optimized profile was key to her success. She advises professionals to "provide as much detail as possible" and to "clearly articulate your expertise and the work you do." With this update, your bio is now an even more powerful tool to do just that—giving clients a more substantial, clearer picture of your value from the start

A strong bio doesn’t just tell people what you do—it makes them feel confident choosing you. Take the time to refine your story and make sure your profile works for you, not against you.

3. Let Your Work Speak for Itself with Engagement Highlights

You’ve done the work, solved challenges, and delivered results—but are those results easy for clients to see?

A list of past roles or responsibilities doesn’t always show the real impact you’ve made. Now, your Engagement Highlights section captures key moments from your past projects in a clear, results-driven format.

Instead of just listing roles, highlight specific achievements:

• Negotiated a $5M acquisition, reducing risk exposure by 40%.
• Developed a compliance strategy for a global SaaS company, securing approvals in three regions.

Each highlight tells a complete story in a single sentence—the challenge, your role, and the outcome. This update makes it easier for clients to recognize your value without having to dig through your profile.

4. Let Clients Recognize Your Credibility Instantly with a Logo Carousel

When a client is deciding who to hire, they often look first for proof of experience. Seeing a recognizable company name can provide instant confidence.

Now, your client logo carousel does exactly that—visually displaying the brands you’ve worked with in a scrolling format. Whether it’s a Fortune 500 company, a disruptive startup, or a respected industry leader, these logos help reinforce your credibility before a client reads your bio.

Make sure your past engagements are updated so that your most impressive work is reflected. If a logo doesn’t appear, check your work history—your experience deserves to be seen.

5. Get Recognized with Achievement Badges

Your career is a journey, and every milestone is a marker of progress. Like medals on an athlete or stamps in a well-traveled passport, your new achievement badges showcase the dedication and expertise you’ve built over time.

These badges automatically highlight key accomplishments—completed engagements, total hours worked, and earnings milestones—giving clients immediate proof of your experience. Instead of listing achievements, your profile now visually reflects your success the moment a client sees it.

The more you accomplish, the more your profile displays your expertise—without you having to say a word.

6. Stand Out with Clearer Practice Areas and Tags

Clients looking for the right fit often scan profiles quickly, searching for the key skills and practice areas that match their needs. If they can’t find what they’re looking for right away, they move on.

Your work experience section is now more structured and visually intuitive, ensuring that your practice areas and skills stand out at a glance.

Instead of long descriptions, your practice areas and skills are now displayed as color-coded labels and emoji-enhanced tags, instantly highlighting your specialties. No more scanning through paragraphs—clients can quickly identify your strengths and decide if you’re the right fit.

Make sure your skills and practice areas are updated and relevant. The right opportunities start with being seen by the right clients.

7. See the Full Picture with Integrated Reviews and Engagements

Finding the right professional is about more than just skills—it’s about past success. Clients want to see what you’ve done and how well you’ve done it.

Now, your engagements and reviews are combined into one seamless section, eliminating extra clicks and making it easier for clients to view your work and the feedback attached to it in one place.

This is the perfect time to reach out if you have past clients who haven’t left a review. A strong testimonial attached to a completed engagement can be the deciding factor for a client choosing between two professionals.

8. Showcase Real-World Results with Case Studies

Telling clients what you can do is one thing—showing them is another.

The Case Studies section now allows you to upload work samples, such as a contract redline, a compliance strategy, or any relevant legal product. This gives clients tangible proof of your expertise.

Each case study includes a brief description of the challenge, your role, and the outcome, transforming past projects into a compelling showcase of your work.

If you haven’t added case studies yet, take a moment to upload examples that highlight your strengths. These details help clients see precisely why they should work with you.

9. Strengthen Your Reputation with Professional Affiliations

Clients often hesitate when they don’t see clear proof of credibility. Building trust can be more challenging—even for highly experienced professionals without visible connections to recognized organizations.

Your profile now includes a dedicated section for affiliations, allowing you to list memberships with groups like L Suite, Women’s GC Network, bar associations, and other professional organizations. This update makes it easier for clients to see your industry involvement and recognize your expertise at a glance.

Make the most of this update:

• Add relevant affiliations, especially those that highlight leadership, specialization, or industry recognition.
• Keep this section updated. If you’ve joined a new network or taken on a leadership role, reflect it on your profile.

Take a moment to add your affiliations now. Showcasing your industry connections helps build trust and reinforces your authority.

10. Make a Stronger First Impression with a Clearer Application View

A great profile only works if clients can quickly see what matters most. When reviewing candidates, they don’t have time to dig through different sections to find key details. If important information—like completed engagements, total hours worked, or earnings—is buried, it creates hesitation. A moment of doubt, a click away, and the opportunity could be lost.

Now, your most important stats are front and center when clients view your application. Completed engagements, total hours worked, and earnings now appear in one clear, structured view, eliminating the need for extra clicks or searching.

To ensure your profile is fully optimized:

• Review your skill tags and practice areas so you appear in the right searches.
• Keep your profile updated so your stats accurately reflect your expertise.

Review your profile now to ensure your key stats are accurate and up to date. Making your experience instantly visible can help attract the right clients faster.

11. Expand Your Reach with a Shareable Profile

Your reputation shouldn’t be limited to just one platform. The best opportunities often come from word-of-mouth recommendations, a past client referring you, or a colleague introducing your expertise to someone new. But if your profile isn’t easy to share, you could be missing out on valuable connections.

Now, with the Share Profile button, you can send your profile link instantly through LinkedIn, X (formerly Twitter), or direct email. Whether you’re networking, being recommended, or reaching out to potential clients, you now have a direct way to put your expertise in front of the right people—in just one click.

Referrals have never been easier. If a satisfied client wants to recommend you, they can now share your profile instantly, helping you connect with the right opportunities faster.

Make the most of this feature:

• Add your profile link to your LinkedIn bio, website, or email signature to increase visibility.
• Encourage past clients to share your profile when recommending you.

Your next opportunity might already be in your network. Share your profile today to ensure they can find you.

Take Action to Strengthen Your Profile

These updates work together to make your profile more engaging, credible, and effective. Now, showcasing your expertise is effortless, your achievements are more visible, and your profile is positioned to attract the right clients.

Here’s how to make the most of these updates:

• Upload a cover photo and refine your custom title to make a strong first impression.
• Expand your bio to tell a compelling, structured story about your expertise.
• Add engagement highlights that showcase your best work with precise results.
• Review your client logos, practice areas, and skills to ensure accuracy.
• Upload case studies to showcase your past work in action.
• Share your profile link with your network to expand your reach.

Your profile is a powerful tool for attracting the right opportunities. Take a few moments to update it now to ensure it’s working for you.