Learn/GC Marketing Blueprint

Navigate Marketing Law and Compliance with Confidence

Ready to supercharge your marketing strategy while staying compliant? This editable 25-page marketing blueprint is your one-stop guide to regulatory landscapes, disclosure standards, copy guidelines, and campaign strategies to keep your business protected and competitive.

What's Included

This comprehensive handbook covers key marketing regulations, script and marketing copy, campaign guidelines, endorsement and influencer requirements, incentive offers and more. Some key sections include:

US Regulatory Landscape

Understand the laws that shape marketing compliance across federal, state and local jurisdictions.

International Regulatory Landscape

Understand the laws that shape marketing compliance in global settings.

Trigger Terms and Sensitive Phrases

Learn about terms that prompt additional regulatory disclosure and scrutiny.

Claims and Disclosures

Establish truthful claims and legal disclosures in advertising across digital and physical media platforms.

Endorsement and Influencer Guidelines

Discover advertising guidelines in an ever-changing social media landscape.

Customer Communication

See how consent laws for email, push, in-app, text and phone communications vary between methods and across jurisdictions.